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AbGone Advertising Referred to FTC for Action

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NEWS RELEASE

For Immediate Release

SUAREZ CORPORATION INDUSTRIES’ DIRECT RESPONSE

ADVERTISING REFERRED TO FTC

Marketer declines to participate in ERSP Self-Regulatory Forum

The Electronic Retailing Self-Regulation Program (ERSP), announced that it will refer advertising disseminated by Suarez Corporation Industries, marketers of AbGONE weight loss supplement, to the Federal Trade Commission (“FTC”). The truth and accuracy of the marketer’s claims came to the attention of ERSP through a monitoring and consumer challenge.

Among the core claims that were identified by ERSP in inquiry of involving AbGONE advertising were: a) general performance claims (i.e., “New pill targets fat and water in the abdomen that cause the pot belly.”); b) establishment claims (i.e., “Developed from studies…” ) and c) safety claims (i.e., “The only side effects of the ingredients you should see in AbGONE are a better appearance, better mental function, and better health.”).

Pursuant to the ERSP Procedures, after failing to respond to ERSP’s original inquiry within fifteen calendar days, the direct response marketer was afforded a second ten-day period in which to submit a substantive response. The marketer failed to meet this second deadline and pursuant to section 2.6 (B) of the ERSP Procedures, this inquiry has been referred to the FTC in order to address concerns regarding the truthfulness and accuracy of the ABGone direct response advertisement.

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The National Advertising Review Council was formed with the Council of Better Business Bureaus. Its purpose is to foster truth and accuracy in national advertising through voluntary self-regulation.


Alert: New Diet Pills Research

The Diet Institute has conducted research on a large number of different diet pills. Below is an overview based on the results of this research. As expected, a large number of the diet pills that have been researched have proven to be ineffective or even have serious side effects. Most of these products are not included in the overview below. On the other hand, our research team has identified a number of diet pills that may be of benefit to the consumer, with little or no known side effects.

Shop smart with expert rated diet pills reviews

Our experts test, rate and compare the diet products you buy. We arm consumers with potent timely information about what diet products achieve the best long term weight loss results at a reasonable cost. Review below the top weight loss performers in our easy to read rating system. With five stars for the best and one star for the lowest overall score.

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