Archives by Tag 'ftc weight loss flags'

FTC Bogus Weight Loss Flag 1

By Diet Pills Reviews - Last updated: Tuesday, July 21, 2009

Red Flag Claim 1:  Lose two pounds or more per week (for a month or more) without dieting or exercise. Reality Check Meaningful weight loss requires consuming fewer calories and/or increasing exercise. Ads that promise substantial weight loss without diet or exercise are false. A claim is false if it states or implies that users […]

FTC Bogus Weight Loss Flag 2

By Diet Pills Reviews - Last updated: Tuesday, July 21, 2009

Red Flag Claim 2:  Eat what you want! The more you eat, the more you lose and we’ll show you how. Reality Check It is impossible to eat unlimited amounts of food – any kind of food – and still lose weight. Any claim to that effect in an ad or commercial is false. Some […]

FTC Bogus Weight Loss Flags 3

By Diet Pills Reviews - Last updated: Tuesday, July 21, 2009

Red Flag Claim 3:  Weight loss will be permanent (even when the user stops using the product). Reality Check Without permanent lifestyle changes (eating less food and/or doing more exercise), weight loss does not last once product use stops. Variations “Take it off! And keep it off!” “Thousands of dieters are already using it and […]